|
The Challenge
The Reject Shop is Australia's leading discount variety store,
with 175 retail outlets throughout Australia. As the market sector
has become increasingly competitive, we were commissioned to carry
out a brand audit to advise if and how the Reject Shop brand should
change or evolve to maintain, and build upon its market
leadership
The Approach
- National brand audit, (2008), internal and external stakeholder
interviews, customer focus groups and exit interviews and an
on-line survey
- Defined the core brand essence and supportive key messages
- Recommended evolutionary brand enhancements
The Outcome/Benefits
- The the brand audit report has already enabled a number of
improvements to the customer and retail brand experience
- The extensive brand audit insights have also provided a
framework for longer term strategic planning
- The Reject Shop is continuing to outperform market expectations
despite difficult economic conditions
"Thank you for a highly professional project delivery.
Your report has helped focus our future objectives and we
have already implemented many of your recommendations. Thank you
again for your commitment". Richard McGough, General
Manager, Marketing
|
