About Us

Vision and commitment

Transform iD is the brainchild of Margaret Roberts, Director and Principal. Margaret’s career has spanned 25 years in strategic marketing, corporate repositioning and brand development.

She was Marketing Director for one of London’s leading brand consultancies, and has pioneered her own independent brand strategy consultancies both in the UK and Australia.

Her varied international experience has led her to becoming one of Australia’s most experienced brand strategists. She is committed to her vision of introducing clients to holistic brand  management as a vital business tool, and approaches all projects with energy, enthusiasm - and a total focus.

The result is more individual and distinctive brand strategies than those produced by a more formularised, or ‘me too’ approach.

The success of her approach is evident from the diversity of successful client relationships in Australia and the UK. 

Margaret has been based in Sydney since 2000.